NJM Insurance Group Unveils the Dawg House as a Tribute to the 40th Anniversary of the Dawg Pound (7.25.25)

The full fan experience, part of the Dawg Pound XL initiative, opens along Dawg Pound Drive on Sept. 7 and
will feature special programming before every home game all season long

CLEVELAND (July 25, 2025) – NJM Insurance Group (NJM), in partnership with the Cleveland Browns, today unveiled “The Dawg House by NJM Insurance Group” at the Browns’ training camp at CrossCountry Mortgage Campus in Berea. As a gift to Cleveland’s passionate fanbase, the Dawg House is NJM’s tribute to the grit, loyalty and heart that has defined proud Browns fans for four decades. The Dawg House will offer unique experiences for fans to gather, connect, and create new game day memories all season long. The fan experience is set to open before the Browns’ first home game along Dawg Pound Drive on September 7, 2025.

“The Dawg House presented by NJM” is part of “Dawg Pound XL,” a season-long initiative that will highlight the history of the Dawg Pound and the fans, moments and legends that brought it to life 40 years ago. The Dawg House will be open for fans to enjoy before every home game starting three hours before kickoff during the 2025-2026 Season.

“NJM is proud to partner with the Browns to provide a place for every fan who lives and breathes Browns football, and a symbol of the pride and passion that defines Cleveland,” said Cam Maio, Vice President of Marketing. “We support our policyholders with passion, the same way Browns fans support their team, and look forward to the Dawg House enhancing the fans game day experience.”

Throughout the upcoming season, the Dawg House will feature can’t-miss programming on home game days, including:

Alumni Meet & Greets: Browns legends will be hanging out at the Dawg House for autograph and photo sessions on select game days.
Madden Tournaments: Weekly leaderboard competitions with Browns Pro Shop gift cards for top participants.
Premium Seat Upgrade Raffles: Opportunities to win upgraded lower-level tickets to the game on the same day.
Brownie & Chomps Appearances: Interact and grab a photo with the team’s beloved mascots.
Exclusive Memorabilia: Exclusive memorabilia will be on display by Primetime Sports and available for purchase.

“The Browns are proud to deliver this fan experience that is all about celebrating Browns fandom as part of Dawg Pound XL,” said Brent Rossi, Haslam Sports Group’s chief marketing officer. “Together with NJM, we’re bringing the energy of the Dawg Pound to life in a new way that honors our passionate fanbase and deepens their connection to the team.”

Designed “for fans, by fans,” the Dawg House was built by The Rogers Company, a local business run by proud Browns fans, who ensured every detail of the experience reflects the Browns’ spirit and decades of hometown pride. The result is a true tribute to those who call themselves proud members of the Dawg Pound.

For full details on Dawg House programming, please visit Browns.com/DPXL.

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About NJM Insurance Group

Founded in 1913, NJM is among the Mid-Atlantic region’s leading property and casualty insurers and has maintained AM Best’s Financial Strength Rating of A or higher for over 90 years. The Company operates in a mutual fashion for the exclusive benefit of its policyholders and is consistently recognized for its award-winning customer service, superior claims handling, and overall customer satisfaction. NJM’s personal insurance products are available direct to consumers in Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania. The Company also works with a preferred network of independent agents to deliver business insurance in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania. Visit njm.com to learn more.