Cleveland Browns and NJM Insurance Group Announce New Partnership and “Road Dawg Sweepstakes” (8.6.24)
NJM’s first professional football league partnership kicks off this season
August 1, 2024 – WEST TRENTON, NJ — NJM Insurance Group (NJM), a leading property casualty insurer in the Mid-Atlantic region, and the Cleveland Browns have entered into a multi-year partnership. NJM will be designated a “Proud Partner of the Cleveland Browns” and bring elevated experiences to one of the most iconic fanbases beginning during the 2024-2025 season. This is NJM’s first collaboration with a professional football league team and marks the company’s growing presence as an insurance provider in Ohio.
“NJM pursues excellence every day in its customer experience, just as the Cleveland Browns pursue excellence on the field,” said Mitch Livingston, NJM President and CEO. “We look forward to partnering with the Browns to provide a unique experience for fans to follow their team on the road.”
NJM is sponsoring the “Road Dawg Sweepstakes,” which will offer fans a chance to win tickets to cheer on the Browns at one of three AFC North Divisional Road games, plus free gas and gift cards. Between August 1 and September 10th, 2024, fans can enter the Road Dawg Sweepstakes at ClevelandBrowns.com/RoadDawgs. Fans who attend a home game this season will be able to enter the sweepstakes by scanning a customized “Dawg Tag” QR code found on each of the stadium’s 67,919 seats.
“The Cleveland Browns are committed to providing the city of Cleveland with wins both off the field and in the community – NJM is the perfect partner as they share a similar approach to tackling their mission for their clients with no gimmicks or fanfare,” says Erica Muhleman, Senior Vice President of Corporate Partnerships. “A partnership with NJM is a winning play for the Cleveland Browns, as it will allow us to offer fans additional unique experiences, including a chance to travel to an away game against a divisional opponent.”
After the sweepstakes entry period is closed, fans at Cleveland Browns Stadium will still have the opportunity to win unique prizes from NJM, including a seat upgrade to a suite for a future game.
The Browns collaborated with NJM to develop a robust partnership that boosts its brand awareness within the Cleveland region. In addition to the sweepstakes, NJM will sponsor various assets, such as an in-game videoboard feature for fans, in-stadium and exterior signage, as well as broadcast and radio spots.
About NJM Insurance Group
Founded in 1913, NJM is among the Mid-Atlantic region’s leading property and casualty insurers. The Company operates in a mutual fashion for the exclusive benefit of its policyholders and is consistently recognized for its award-winning customer service, superior claims handling procedures, and overall customer satisfaction. NJM’s personal insurance products are available direct to consumers in Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania. The Company also works with a preferred network of independent agents to deliver business insurance in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania. Visit njm.com to learn more.